Evaluation Questions - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products? There were many different conventions to take into account of when I created my music video. Having carried out research into music videos of the genre rock and indie. I also studied videos of The Killers to see the conventions that they follow or break in their music videos. In many rock music videos a usual convention is to show a lot of footage of guitars. I decided to use this convention in my production by using various amounts of close ups of two guitars. This helps to fully establish with the audience that the video is stereotypically of the rock genre. Another way of developing a convention in real media products is having a band playing and a storyline running with it through out the music video, which is incredibly common in approximately 70% of music videos in my opinion. I developed this convention by deciding to film two different parts of the video: one with a band playing on a small stage with all the necessary equipment. The second part of the video using a storyline of the female in a couple cheating. Before filming started, I decided to keep the story and band as close to the original storyboard as possible. Which guided me as to what conventions I should use in the music video.

Another common convention in real music videos that I used was the use of lip syncing and having the band in sync with the music also. Which gives the impression that they are playing in just one performance and a professional edge to the music video from one main conventions.

From my study of Professional music videos I found out have a variety of different camera angles and quick cuts. So I decided to incorporate this convention into my own music video. I decided to use many different camera angles such as close ups, establishing shots in both the band scenes and storyline scenes. This again gave the production a professional look to it.

Other conventions in my music video that i decided to use, is that I would have one main singer so only one person would need to lip sync which is another common convention i used. Conventions I challenged were having a title at the start of the music videos (which is used used in a few music videos), i believed that it would not fit in to the style of the video and that it would make the video look unprofessional as well.